Privacy Policy

Amp That™ Privacy Policy

Effective Date: January 21, 2020

The website and the Amp That application for smartphones and tablets are owned and operated by North Shore Films, LLC (“North Shore”). North Shore is committed to protecting the privacy of our users. In addition to providing our users numerous privacy features, North Shore has created this Privacy Statement in order to demonstrate in writing our firm commitment to privacy.

Scope of this Policy

This policy applies to the website, the Amp That application for smartphones and tablets, and their associated servers and databases (collectively, the “Site”). It is North Shore’s policy to comply with data protection legislation. This regulates the processing of information relating to you and grants you various rights in respect of your personal data. 

The Amp That application is only intended for use in the United States and Canada by residents of those countries. 

Type of Information We Collect

We do not display personal information without our users’ permission. All users should be aware, however, that if they voluntarily display or distribute personal information (such as, but not limited to, their e-mail addresses, likeness (in photographs or otherwise), or place of residence or business), that information can be collected and used by others. This may result in unsolicited messages from or other uses by third parties, for which North Shore is not responsible. 

We may collect any or all of the following general types of information about you when you visit or use our Site: personal information, behavioral information, and indirect information. Sometimes we collect combinations of all these types of information. In each case, it is indicated on the Site whether any personal data must be provided to use a requested service or not.

Personal information is information that can be used to identify you, or any other individual to whom the information may relate, personally. We do not collect personal information unless you choose to provide it to us.  In particular, we will collect your e-mail address if you submit your original content for potential posting to the Site or associated social media accounts.

North Shore may also collect, or log, certain other information that cannot identify you personally when you visit or use our Site. This information includes your Internet Protocol (“IP”) address and your domain name. An IP address is a number that is automatically assigned to your computer by your Internet Service Provider and through which you access the web, and a domain name is the name of the ISP computer itself through which you access the web.

North Shore may log these IP addresses and domain names and aggregate them for system administration and to monitor the use of our Site. We may use the aggregated information to measure the number of visits to or uses of our Site, the average time spent on or using our Site, and various other Site use statistics. Such monitoring helps us evaluate how our Site is used and continuously improve the content we provide.

North Shore may use analytic services providers (“Analytic Companies”) such as Google Analytics and cookies in order to improve our services, user experience and analyze how the Site is used. Aside from the approximate location (IP address), the information collected by the Analytic Companies is mostly anonymous traffic data including browser information, device information and language. The information may also include demographic data of our users including a user’s age, gender, language, and interests. The information collected is used to provide an overview of how people are accessing and using the Sites. We may use this data for general marketing knowledge, and to tailor our service offerings and advertising to better meet the needs and interests of our customers. 

How Information is Used 

We use the information we gather on our Site for the purposes of providing our services, responding to any queries you may have, operating and improving our Site and fostering a positive user experience. 

By providing your e-mail address, you have consented for us to contact you concerning the original content that you have submitted.

Information you submit for potential posting in public areas of the Site or on social media may be accessed, used, and stored by others around the world, including countries that might not have legislation that guarantees adequate protection with respect to your country of residence. By providing your personal information on the Site, you acknowledge that you consent to your information being used as described here. While North Shore takes measures to safeguard your information from unauthorized access or inappropriate use by third parties, North Shore does not control these third parties and we are not responsible for their use of information you post or otherwise make available in public areas of the Site or on social media. Accordingly, you should ensure that the content you submit for potential posting does not contain sensitive information.

Disclosure of Information to Others

We may disclose to third parties within your country and abroad your personal information, combined personal, demographic, behavioral or indirect information, as set forth below. 

We may share your non-personal information with third parties who help us in the delivery of our own products and services to you. We may disclose information to companies and individuals we employ to perform functions on our behalf. Examples include hosting our web servers, analyzing data and providing marketing assistance. 

We may also share aggregated anonymous information about visitors to the Site with North Shore’s clients, partners, other Site visitors and users, and other third parties so that they can understand the kinds of visitors to the Site and how those visitors use the Site. 

We disclose information if legally required to do so, if requested to do so by a governmental officer or entity or if we believe in good faith – after considering your privacy interests and other factors – that such action is necessary to: (a) conform to legal requirements or comply with legal process; (b) protect our rights or property or our affiliated companies; (c) prevent a crime or protect national security; or (d) protect the personal safety of users or the public. Because North Shore is a US company and information collected on or using the Site is stored in whole or in part in the United States, your information may become subject to U.S. law.

We may disclose and transfer such information to a third party who acquires all or a substantial portion of North Shore’s business, whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets. In addition, in the event North Shore becomes the subject of an insolvency proceeding, whether voluntary or involuntary, North Shore or its liquidator, administrator, receiver or administrative receiver may sell, license or otherwise dispose of such information in a transaction approved by the court. You will be notified of the sale of all or a substantial portion of our business to a third party by email or through a prominent notice posted on the Site.

Posting of Your Information to Public and Semi-Private Areas of North Shore

Please remember that if you agree to post any of your personal information in public and semi-private (i.e., shared with your social media friends and followers) areas of North Shore, such as on the Site or associated social media, in online forums or chat rooms/sessions, such information may be collected and used by others over whom North Shore has no control. We cannot control the use made by third parties of information you agree to post or otherwise make available in public and semi-private areas of North Shore.

Your Choices About Your Information 

We retain the information we gather about you in an effort to make your repeat use with of the Site more efficient, practical and relevant. The personal information collected (i.e., the e-mail address) is only used to communicate with you concerning the original content you submit for potential online posting. 

If you wish to have your e-mail address deleted, please go to to contact us; however, please note that North Shore will retain an archival copy which is not accessible by you or third parties on the Internet. The archival copy is retained for as long as North Shore reasonably considers necessary for audit and record purposes. We will retain logs, demographic, indirect, and statistical information about you and keep an archival copy of this information in an anonymized form. If your personal information was previously accessed by others using the Site, we are not able to delete the information or copies thereof from their systems.

Other Important Information


North Shore has implemented technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. Notwithstanding such measures, the Internet is an open system and we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes. Moreover, one of our primary purposes is to provide you with a platform for submitting original content for potential posting online and on social media. Accordingly, such an environment does present a risk that unauthorized third parties will view this content. Any content you submit for posting should not contain any sensitive data that you would not want made public. 

We may also use cookies, web beacons, and Java Script to administer the Site and deliver a personalized experience. For additional detailed information on each of these, please see below.


North Shore is not intended for, nor do we knowingly collect information from, children under the age of 13.

Your California Rights

A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (“California customer”) is entitled to request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California customer, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed. North Shore does not share any personal information with third parties for their direct marketing purposes.

California residents may request further information about our compliance with this law, or request the information identified above, by e-mailing us at [click here]. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this e-mail address.

Use of Cookies, Web Beacons, and Java Script

North Shore may use “cookies” to help personalize and maximize your online experience and time online. A cookie is a text file that is either stored in your computer’s memory temporarily (a “session” cookie) or placed on your hard drive (a “persistent” cookie) by a Web page server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to your computer and can only be read by a web server in the domain that issued the cookie to you. 

When you return to the Site, cookies enable us to retrieve the information you previously provided, so you can easily use the features that you have customized. Because of our use of cookies, we can deliver faster and more accurate results and a more personalized Site experience. 

We may allow persistent third party cookies as part of online advertising campaigns to determine and track website traffic landing from North Shore’s advertising banners or similar content that have been placed on the websites of third parties. The data collected via these cookies is anonymous and the information is not linked to your personally identifiable information without your permission. The cookies placed by third party advertising servers will remain on your computer after you have left the Site for up to 20 years.

You have the ability to accept or decline cookies at any time by modifying your browser settings. If you choose to decline cookies, however, that may hinder performance and negatively impact your experience on the Site.

The Site’s webpages may also contain electronic images known as web beacons (sometimes called single-pixel gifs) that allow us to count users who have visited those pages. Web beacons are not used to access your personally identifiable information; they are a technique we use to compile aggregated statistics about our Site usage. Web beacons collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides. Because web beacons are the same as any other content request included in a webpage, you cannot opt out or refuse them. However, they can be rendered ineffective by either opting out of cookies or changing the cookie setup in your browser.

North Shore also may use JavaScript including, for example, within certain advertisements. JavaScript is a script language that enhances the functionality of a website, particularly in respect to photographs and other media. You may deactivate JavaScript via your browser settings or activate it the same way. If you disable JavaScript you may not be able to use some of the functions of the Site.

Additional Privacy Features

North Shore only communicates with you concerning the original content that you submitted for potential posting online. Accordingly, it does not provide an opt-out feature. North Shore gives users the ability to remove their information from our database to the extent any is stored there. However, North Shore may retain archival copies of the information that is not accessible online and will not be used for commercial purposes.

North Shore gives users the continuous ability to change and modify their e-mail address by notifying North Shore using the following e-mail:

Changes to the Privacy Policy

North Shore reserves the right to modify or amend this Privacy Policy at any time and for any reason. North Shore will notify you about any significant changes by providing notice on the Site and/or through the application. This Privacy Policy is effective immediately. Your continued use of the Site following the posting of the changes indicates your acceptance of these changes.

How to Contact Us

If you have further questions about the Site, our products or services, or our privacy policies or practices after reading this Privacy Policy, please go to